LEGO

The One Show Competition 2016

The Mission: Make visiting the LEGO store an engaging and playful shopping experience. Retain customers in the store longer by involving them in engaging activities that have the potential to be talked about and go viral. Ultimately drive people to the LEGO stores again and again.

The Solution: LEGO will purchase an abandoned lot and let the community decide what it will become. Everyone is invited to the LEGO store for a Piece Rally, a month long community build project. Using LEGO pieces, families and neighbors will design and build their community, and together create peace by piece.

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